Feature gating is the incumbent logic this product exists to reject. The idea that you should ration the instrument by price tier - give smaller companies a weaker version of the measurement, lock the action playbook behind an upgrade, charge extra for the analytics that make the data useful - is so deeply embedded in the engagement-survey industry that most buyers don't even question it anymore. We think it deserves questioning.
Every plan is the full product. You pay for company size, nothing else.
Gating Insight Is a Contradiction
The entire point of TrustXP is that measurement should drive action. We say that on every page of this site. If we then locked the action playbook - the suggested next steps, the trend analytics, the re-measure cycle - behind a higher tier, we'd be gating the exact thing that makes measurement worth doing. The instrument would be complete, but the ability to act on it would be partial. That's not a product limitation. That's a broken promise.
We've seen this pattern across the industry. A platform ships a basic survey on the starter plan, then puts advanced analytics, manager recommendations, benchmarking, and SSO behind progressively more expensive tiers. The pitch is that you "grow into" the product. The reality is that smaller companies - the ones that often need trust measurement most urgently - get a hobbled version that can tell them something is wrong but can't help them fix it.
The Industry Runs on This
Every incumbent's revenue model depends on feature-gated upsell. Modular pricing. Add-on packages. The industry-wide SSO tax - where the basic security feature of single sign-on gets locked behind the enterprise tier, as if authentication were a luxury. These aren't design decisions. They're revenue extraction patterns dressed up as product tiers.
The complaints are everywhere if you look: procurement teams frustrated by opaque pricing that requires a "talk to sales" conversation for any plan above medium. HR leaders who discover mid-deployment that the feature they actually need is two tiers up. Plan-comparison anxiety during evaluation - the spreadsheet of checkmarks and crosses that exists not to inform but to nudge you toward the more expensive column.
What We Do Instead
We made a different choice. Every TrustXP plan includes the complete measurement framework, all five trust dimensions, the full action playbook, trend analytics, the re-measure cycle, SSO, and API access. There are no add-ons. There are no modules. There is no "premium" tier with the features you actually wanted.
Price scales with company size because serving more people costs more to operate. That's it. That's the entire pricing logic. When your headcount crosses a band, you move to the next band automatically. No sales call. No negotiation. No upgrade anxiety.
Every row is the same product. Same features. Same analytics. Same playbook. Same SSO. Same API.
It Simplifies Everything
The side effect of this decision is that evaluation becomes radically simple. There's no plan-comparison page to study. No "which plan has the feature I need?" conversation. No internal debate about whether to start on the cheaper tier and upgrade later. You sign up, you get the full product, and the price reflects your company size. That's the entire conversation.
This is unique in the category, and it's instantly understood. When a prospect asks "what's in the free plan versus the paid plan?", our answer is: "the same thing." When they ask about SSO, the answer is: "included." When they ask about the action playbook, analytics, or API access: "included." The only thing that changes between tiers is the number of people the platform serves.
If measurement should drive action, then gating the action behind a higher price tier is a contradiction. We'd rather resolve the contradiction than profit from it.